‘Stranger Things’ Sets U.S. Streaming Record, Nielsen Says; ‘Obi-Wan’, ‘The Boys’ & ‘Fantastic Beasts’ Are Far Behind But Crack Weekly Top 10

deadline.com:

The first batch of Season 4 episodes from Netflix juggernaut Stranger Things propelled the series to an all-time record for U.S.

streaming in a single week, Nielsen said.All 32 episodes of the show available to that point racked up 7.2 billion minutes of streaming from May 30 to June 5.

That’s the most of any title since Nielsen began tracking streaming in 2020.The Season 4 episodes premiered on May 27, as did Star Wars spinoff Obi-Wan Kenobi.Obi-Wan had already been identified as a breakthrough original along with Stranger Things in a stand-alone Nielsen report last month.

By the week of May 30 to June 5, the show had three episodes available due to Disney’s gradual, non-binge release model. The show’s audience was two-thirds male, Nielsen said, making it the most male-skewing title of the week.