‘Stranger Things 4’ Volume 1 Breaks Netflix Viewership Records In Premiere Weekend

deadline.com:

After a lengthy break imposed by the pandemic, Netflix’s flagship scripted series returned in full force. Stranger Things 4 Volume 1, which launched May 25, logged the biggest premiere weekend ever for a Netflix original series with 286.79 Million hours viewed, surpassing Bridgerton Season 2, which drew 193M.This also is the first season of Stranger Things to reach #1 in 83 countries setting another premiere weekend record.

The series reached the Top 10 in all 93 countries Netflix is tracking.The release of Season 4 V.1 also lifted the previous seasons of the coming-of-age drama, which all landed in the Netflix weekly Top 10 for English-language series: Season 1 (38M hours viewed), Season 2 (22.2M hours viewed) and Season 3 (24.3M hours viewed)Outside of TV, Max Mayfield’s favorite Kate Bush song “Running Up That Hill” from the Stranger Things 4 soundtrack shot up to #1 on iTunes – 37 years after its original release.

On Spotify as of Monday, May 30, there was a more than 8,700% increase in global streams of “Running Up That Hill (A Deal with God)” by Kate Bush.

There was a more than 9,900% increase in streams in the U.S. on Spotify for the same song. There was a more than 1,030% increase in global streams of “Pass the Dutchie” by Musical Youth.