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Stephen Fry-Narrated ‘Pocoyo’ Brand Acquired by New Kids Media Banner Animaj (EXCLUSIVE)

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22.09.2023 - 15:29

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variety.com:

Elsa Keslassy International Correspondent Iconic Spanish show “Pocoyo,” the Stephen Fry-narrated animation about a little boy in blue, is up for a revamp.

The 20-year old brand has been acquired by Animaj, the London and Paris-based kids’ media company recently co-founded by former Google and YouTube’s senior executive Gregory Dray.

Since launching in May 2022, Animaj has raised €100m (in equity and debt), with major investors including U.S. fund Left Lane Capital, and European VC funds Daphni and X-Ange.

The company’s mandate is to acquire international IPs with potential and turn them into global franchises. “Pocoyo” is already available across free and pay TV, VOD, mobile apps, and games, as well as a massive following on YouTube with more than 40 million subscribers.

Stephen Fry-Narrated ‘Pocoyo’ Brand Acquired by New Kids Media Banner Animaj (EXCLUSIVE)

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