Ben Croll Emmy-winning writer Alice Prodanou and cross-media brand Star Stable Entertainment will bring their hit web show “Star Stable: Mistfall” to television.
Working with animation studios Ferly and Atmosphere Media, Prodanou will oversee creative duties on the tween-skewing episodic series, set to enrich and expand the world of the YouTube short-form that premiered in 2020. “We’ve always intended on doing a full-length series,” Prodanou tells Variety. “The 10 x 5-minute YouTube series that we’ve already produced was proof-of-concept and an exciting part of our development process. [The web series] got over 15 million views and amazing engagement from fans who were vocal about wanting to see more.” “We’ll have a larger budget,” Prodanou says of the development project, which will present at the Cartoon Forum pitch session in Toulouse. “[That affords us the] opportunity to play around with the style of animation.
I can’t wait to tell bigger, and more in-depth stories that really delve into our characters’ relationships and adventures in 22-minute episodes.” The 2020 web series itself built on the world of “Star Stable Online,” a vastly popular equestrian multiplayer online game aimed at a younger female demographic.
Today the digital universe boasts 25 million registered users in 180 countries. Also created by Prodanou, the short-form series lifted locales and characters from the online game while introducing viewers to new mysteries, heroes, and narrative paths.
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