‘Squid Game 2’ Dominates Streaming in India, Netflix, Prime Video, Disney+ Hotstar Show Strong Performance in 2024, Ormax Study Reveals

variety.com:

Naman Ramachandran The highly anticipated second season of “Squid Game” has emerged as not only the most-watched international series in India for 2024 but also achieved the highest viewership of all time in the category, according to a comprehensive report by media consulting firm Ormax Media.

The Netflix phenomenon had 19.6 million viewers in India, significantly outperforming other international titles. In the Hindi-language space, Prime Video’s “Mirzapur” Season 3 claimed the top spot with 30.8 million viewers, followed by “Panchayat” Season 3 with 28.2 million viewers.

Netflix demonstrated its strength in the Hindi-language film category, securing 11 of the top 15 spots, including the top eight positions, with “Do Patti” leading at 15.1 million viewers.

The unscripted content landscape saw JioCinema’s “Bigg Boss OTT” Season 3 leading with 17.8 million viewers, followed by Netflix’s “The Great Indian Kapil Show” Season 1 at 15.7 million.