Spotter Taps Marketing Veteran Galvea Kelly as First CMO for YouTube Video-Monetization Startup
variety.comTodd Spangler NY Digital EditorSpotter, a startup that pays YouTube creators cash for the right to monetize their video libraries, hired Galvea Kelly as its first chief marketing officer.Kelly most recently served as CMO for Collective, an online concierge back-office platform for self-employed workers in the U.S.
The award-winning marketing exec has also held global leadership positions for brands including L’Oreal, LVMH Moët Hennessy Louis Vuitton and Chobani.
The native of Ireland began her career in marketing and advertising by founding her own digital marketing agency.As Spotter’s first CMO, Kelly is tasked with driving growth and engagement across the company’s creator community and leading its marketing and advertising initiatives.
In the next few months, Kelly plans to hired more than 25 staffers to support the company’s growth. “Galvea has demonstrated exceptional leadership and an outstanding track record of building and scaling some of the world’s most recognizable brands and communities globally,” Aaron DeBevoise, CEO and founder of Spotter, said in a statement. “On top of her outstanding professional success, Galvea brings with her a passion for storytelling and enhancing community.”Kelly is the latest in a string of key hires at Spotter.
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