Spotify blew past subscriber, user and revenue forecasts for the September quarter and said it will explore a U.S. price increase after recent moves by Apple and YouTube. “When our competitors are raising their prices, that is really good for us,” said founder-CEO Daniel Ek on a conference call following its latest financial report.
Spotify has the lowest churn among its peers, he said, and offers “a great customer value proposition.” He said the music streamer has launched dozens of price increase in markets around the world with great results.
Price hikes just announced by Apple include a dollar increase for Apple Music for individuals to $10.99 a month, with the family plan jumping two dollars to $16.99 per month.
Apple One, which bundles video and music streaming with cloud services, video games and other options is rising to $16.95 a month from $14.95 for individuals.
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