Todd Spangler NY Digital Editor Spotify is finally set to hike the price of its music streaming subscription in the U.S. to $10.99 per month for an individual plan — up one dollar — according to a Wall Street Journal report.
It’s a move that would be a long time in coming and follow similar increases by competitors. When Spotify’s U.S. price increase would go into effect is unclear.
The Journal story, citing anonymous sources, said the price hike for United States customers is expected to be announced next week, followed by similar increases in “dozens of markets globally in the coming months.” Spotify has not changed the $9.99-per-month price of the ad-free Premium plan in the U.S.
since it launched in 2011. A Spotify rep declined to comment. The company is scheduled to report second-quarter 2023 earnings next Tuesday, July 25, before the market opens.
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