Spotify to Develop Podcast Programming for U.S. Latino Audiences

Courtney Holt audience reports country Latin

06.07.2020 - 16:27

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Javier Piñol, who for the last two years has served as head of studios for Spotify in Latin America, will lead the group."As we continue to grow we want to make sure we’re developing content that is relevant to our audiences.

Our mission is to bring the U.S. Latinx consumer the streaming access they want and need, all in one place," said Courtney Holt, global head of studios and video for Spotify.Latinos represent 18 percent of the U.S.

population, or more than 60 million people, and they are listening to podcasts more than ever before. A quarter of Latinos age 18 and up in the U.S.

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