Spotify Raising Subscription Prices For Second Time In Two Years
deadline.comSpotify is raising prices for the second time in two years, upping the monthly rate for its ad-free premium plan by $1 starting in July.
When the new price of $11.99 takes effect, it will be 20% higher than it was in 2022. In a blog post, the Sweden-based streaming audio company said it is making the move in order to “continue to invest in and innovate on our product features and bring users the best experience.” The increase will apply to other plans.
The monthly cost of Duo, the setup for two people sharing a premium plan, is going up $2 to $16.99. Family subscription plans are increasing by $3 to $19.99.
The previous round of price increases was introduced last July. Over the past couple of years, Spotify has been leveraging its market position by raising prices while also streamlining its operations, trimming expenses and undergoing layoffs.
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