Spotify is raising the price of its premium subscriptions, bringing the audio streaming service in line with top competitors.
Under the new pricing structure, which took immediate effect, Premium Individual subscriptions will be $10.99 a month, up from the $9.99 level where they began in 2011.
Premium Duo will be $14.99 (up $2), while Premium Family will be $16.99 and Premium Student will be $5.99, both up a dollar.
Similar hikes are in store in the UK and in several dozen other countries. Apple, Amazon, Tidal and YouTube have all increased prices in recent months, and Spotify has made no secret of its intent to follow suit. “The market landscape has continued to evolve since we launched,” the company said in an announcement. “So that we can keep innovating, we are changing our premium prices across a number of markets around the world.
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