As a sports fan, “you want to pull your hair out” when trying to toggle between streaming and linear TV, in the view of Nexstar President and COO Mike Biard.
That “less-than-ideal” user experience helps explain why 60% of viewership for Thursday Night Football occurs on local broadcast stations rather than Prime Video, the exec said, citing internal research.
Biard, who joined Nexstar last summer after a long career at Fox, made the comments during an appearance Tuesday at Deutche Bank’s Media, Internet & Telecom Conference.
Under the terms of the NFL’s media rights deals, any games carried on streaming or cable TV are also made available free and over-the-air via local TV stations in the home markets of the two teams playing each other.
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