Sony Uncaps $1.5M Deal For ‘Cola Wars’ In Heated Auction For Coke Vs. Pepsi Saga
deadline.comEXCLUSIVE: Sony has stepped up with a $1.5 million bid to uncap Cola Wars, a movie pitch that tells the true story of Pepsi’s attempt to challenge Coca-Cola’s century-long reign as the world’s top cola, sparking the unforgettable “Cola Wars” of the mid-1980s.
This behind-the-scenes account, from Michael Jackson’s fiery mishap to the New Coke debacle, tells the ultimate underdog tale of history’s most iconic second-place contender vying for the No.
1 spot. It falls into place alongside films about products like the Ben Affleck-directed Air, about the battle by Nike to win Michael Jordan for a shoe line that transformed the company.
There were rival bids massing with elements attached, but Sony stepped up. Maia Eyre, the exec who oversaw the hit Anyone But You, will shepherd this one.
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