Sony’s Debut Trailer For ‘It Ends With Us’ Starring Blake Lively Clocks 128.1M Views In First 24 Hours, Biggest Recent Debut For Female Event Movie
deadline.comEXCLUSIVE: The first trailer for Sony Pictures and Wayfarer Studios‘ It Ends With Us, exec produced by and starring Blake Lively, has made quite an impact since its launch last Thursday.
Garnering 128.1M views in its first 24 hours, according to WaveMetrix, the trailer has hit 222M as of today. For the sake of comparison, the trailer for Uni’s Wicked — the first of two new films based on the musical — landed 112.9M views in its first day of release, with pop culture phenomenon Barbie‘s bringing in just 101.6M in the same period.
Other recent films that have seen their trailers bested in this metric include Taylor Swift: The Eras Tour (96.2M), The Marvels (90.6M), Mean Girls (79.3M), Challengers (75.0M), and The Hunger Games: The Ballad of Songbirds and Snakes (61.6M), to name just a few.
Directed by and co-starring Justin Baldoni, It Ends With Us adapts the highest-selling novel of hugely popular romance novelist Colleen Hoover and marks the first feature adaptation of her work.
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