Sony Pictures Sitting Out CinemaCon 2024
deadline.comEXCLUSIVE: Sony, which kicked off CinemaCon last year, is skipping this year’s exhibitor-studio conference in Las Vegas, NV which runs April 8-11 at Caesar’s Palace.
This happens from time to time when a major studio will sit out, and it’s not a diss to theater owners. The last time Sony didn’t attend CinemaCon was back in 2019.
Quite often this is a cost savings thing for studios when they skip CinemaCon. To get ready for the April confab, there’s a big rush to ready a year’s worth of trailers and clips, solidify VFX and sound effects, and plan stars’ travel within the next three months.
Complicating all of that, however, is the impact of the dual strikes’ on Q3 and Q4 theatrical releases which caused a delay in production, and thus an ultimate post-production logjam.
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