Sony Motion Picture Boss Tom Rothman At CinemaCon: “Cost And Windows Can Work For Us Or Against Us”
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deadline.comLeave it to Tom Rothman to tee up CinemaCon, ever the philosopher, with the ultimate sermon that waves the flag for moviegoing.
Acknowledging the elephant in the room at this year’s confab — windows — Rothman told the Caesars Palace full of exhibs, “Cost and windows can work for us or against us.
Theatrical needs to be smart about them both. I will let you know that Sony will work with you on both.” That got great applause.
He also encouraged exhibition to lower prices, but not in an arrogant fashion, pointing out how Tuesdays — the discount day of the week for exhibitors — is robust.
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