Sony International Distribution Chief On Recent Acquisitions: “To Invest In Cinema Is The Biggest Statement We Could Make” About Future Of The Industry – CineEurope
deadline.comSony sat out CinemaCon in April this year, but was the first major studio to present at CineEurope in Barcelona today, culminating in a screening of Apple Original Films’ Scarlett Johansson/Channing Tatum-starrer Fly Me to the Moon which Sony is releasing theatrically.
Before the screening, Sony President of International Theatrical Distribution, Steven O’Dell, cautioned, “Good is no longer good enough.
We have to deliver greatness to audiences. The onus is on all of us.” O’Dell was bullish on the future. Sony, whose Columbia Pictures is celebrating its centenary this year, is “committed to the industry,” he said, noting Sony Pictures Entertainment’s recent “bold move” to acquire the Alamo Drafthouse, as well as its 2021 $1.2B acquisition of Crunchyroll.
O’Dell continued that the studio is also “positioned to make some big bets on the future of our industry.” This reiterated something the exec had said during a CineEurope panel earlier in the day: “The exciting thing is, if anybody wants to doubt that we believe in our future, to invest in cinema is the biggest statement we could make.
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