In an unusual feat for really any Monday at the box office, the No 2 movie from this past weekend, beat the No. 1 opening pic.
Specifically, Paramount’s Sonic the Hedgehog 2 made $4.5M yesterday to Warner Bros.’ The Fantastic Beasts: The Secrets of Dumbledore‘s $3.68M.Essentially, 41% of K-12 schools were out on break on Easter Monday per Comscore; the halo effect which we’re seeing at the box office, particularly with two family movies.
Another gets added in the mix on Friday, Dreamworks Animation/Universal’s The Bad Guys. Who says families don’t want to come back to the movies as the pandemic ratchets down?
Enough of all the talk of changing-consumer habits. This week is a solid week for spring break across the nation with Comscore also noting that K-12 schools are off 16% today, 15% on Wednesday and Thursday and 17% on Friday.In its first four days, Dumbledore has made $45.8M stateside.
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