breaking lose from the ‘90s/’00s archive. This time it's the turn of ‘sonic silver hair’, which top hair colorist and colorist ambassador has spotlit as the cool-girl shade to know – especially since the cooler color pairs perfectly with the temperature of the current season.Essentially, it's a soft that feels retro and futuristic in equal measure. “It’s a kind of beigey, soft silver,” Irwin explains. “We’ve seen a lot of greys previously,” she adds, but things are moving towards sheerer, glistening, glossier renditions: “as opposed to the heavy, ashy gray that became so mainstream [in the early noughties] that it just wasn’t cool any more.
This is silver for a fresh audience, it’s a much more subtle, delicate tone,” she says.“The trend is ultra sheer, has a high shine and is super iridescent.
When you start to take hair this kind of beigey-silver color, it becomes very futuristic, and anything that feels futuristic always has a soft modernity to it,” Zoe adds.The trend is rooted in ‘90s and ’00s trends. “Many of you will have seen the rise of something called Gen X Soft Club, which has been a huge TikTok trend,” Irwin says. “Just to give you a little bit of background, it’s a re-emerging trend from the late ‘90s, early 2000s.
We started to go towards a cooler palette – more beige tones, pale blue tones, lots of greens – and everything became really simplified.
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