By ’eck we love a good telly advert, and they can launch careers as well as make us laugh, cry and buy. Melanie Sykes found fame in the 1990s after becoming the face of Boddingtons bitter, and went on to host her own show.
And now celebs are all over the ads, from Iggy Pop selling car insurance to George Clooney hoping to give us a caffeine fix.
But they were not so polished when they first appeared on British screens, 65 years ago this month. On September 22, 1955, Gibbs SR toothpaste’s promo created history – but was far from polished.
It simply featured a block of ice, a tube of paste and a commentary about its “tingling fresh” qualities. Gibbs SR won the rights to go first in a lottery, which pitched it against brands including
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