‘Snow White’ Hopes To Avoid Poison Apples At Box Office With $100M+ Global Opening – Preview

deadline.com:

Disney‘s feature take of 1937 classic toon Snow White is finally hitting theaters after weathering a tormenting tabloid, blown out of proportion controversy.

Domestic is looking to land between a $45M-$50M opening with another $55M abroad. The reported $270M feature production came under fire on social for the casting of Latina-Polish descent actress Rachel Zegler in the lead role, who pushed back against the criticism, in addition to the actress’ candid remarks about the original film and a slamming of Donald Trump and his supporters back in November.

It’s believed that some of this sentiment is in the ether, which has pushed down on tickets sales, and led Disney to pare down its world premiere on Saturday which excluded mainstream press from the carpet (this despite them putting on a full extravaganza pre-party with food, free candy, afternoon Appletinis, faux gem digging and Zegler taking selfies in the crowd). RELATED: ‘Snow White’ Star Rachel Zegler Signs To Play Eva Perón In ‘Evita’ At London Palladium: Breaking Baz The marketplace is starving for a hit, and the spring break audience is there with 25% K-12 schools off this Friday per Comscore.

Presales are currently around $5M after a short two week window after going on sale, which is right behind Kung Fu Panda 4, we’re told, (which opened to $57.9M) and ahead of Dumbo ($45.99M), an opening many are fearing that Snow White will sink toward.