Snoop Dogg lands £10 million Corona beer deal after brand suffered £132 million loss
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mirror.co.ukSnoop Dogg has been awarded a £10 million pay cheque to become the new face of Corona beer – with the brand hoping he can help turn around their fortunes.
The 49-year-old rap legend has been picked to front a new advertising campaign for the Mexican lager brand – which has seen a turbulent 2020 due to the ongoing coronavirus pandemic.
Back in February, it was reported that Anheuser-Busch In Bev – who own Corona beer – had suffered losses of £132 million as a direct result of coronavirus, although more recent reports have revealed Corona is still the most valuable beer brand despite the pandemic.
Snoop's new deal with the beer brand has added to his $150 million (£113 million) net worth – and follow a £5 million deal for him to front adverts
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