Snapchat Is Sending All U.S. Adult Users a ‘Wicked’ Sponsored Snap to Their Chat Inboxes

variety.com:

Todd Spangler NY Digital Editor A “Wicked” promo is alighting in millions of Snapchatters’ chat inboxes. On Tuesday, Snapchat and Universal Pictures will debut the first-ever Sponsored Snap, an ad for “Wicked,” the adaptation of the smash Broadway musical starring Cynthia Erivo and Ariana Grande.

The film opens in theaters on Friday, Nov. 22. In the 10-second “Wicked” Sponsored Snap, Jonathan Bailey — the English actor who plays Fiyero in the movie — says, “I can’t wait for you to see ‘Wicked.’ It’s only in theaters this Friday.

Get your tickets — now!” The Snap includes a call-to-action element below the video, linking to wickedmovie.com. (Watch the Snap below.) The “Wicked” Sponsored Snap will appear in the chat inbox for all U.S.

Snapchat users 18 and older, who can choose whether or not to tap on it to see the full ad. Sponsored Snaps are “visually distinct” from other Snaps in users’ inbox and are not delivered with a push notification, the company says; if the Sponsored Snaps are left unviewed, they will be removed from users’ inboxes.