Missing persons posters and billboards have been transformed with the us of 3D imaging and Artificial Intelligence in a bid to make them more memorable.
The charity Missing People hope the new look will maximise the chance of the public engaging with the posters and taking action to find those pictured.
They are set to include less information, which researchers suggest can sometimes overload people, and feature 3D images and smiling faces, in the hope they make an instant connection with passers-by.
After a decade of the old format, the word "missing" will now be replaced with the words "help find," as research suggests people are more likely to engage when presented with a clear call to action.
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