‘Smile’ Now At $19M Weekend Opening – Saturday AM Box Office
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deadline.comSATURDAY AM:Paramount and other studios are calling Smile at a $19M opening.
In a deja vu to last weekend with New Line’s Don’t Worry Darling, another genre pic, this R-rated horror film has received a B- CinemaScore and a severe 69%/53% definite recommend on Comscore/Screen Engine’s PostTrak; a standard audience reaction for such fare.
We see one studio calling Smile at $20M, and frankly with this audience score, and the front-loaded nature of horror films, only tonight will determine if this goes up.
Last weekend, everyone got excited about the initial numbers they were seeing for Don’t Worry Darling, got over their skis and called the weekend at $20M on Saturday AM before it eased to $19.3M by Monday.
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