Paramount’s Smile 2 made $2.5M from previews last night that began at 5PM at 3,000 locations, which is half million higher than the 2022 movie’s $2M preview figure.
Smile went on to make a $22.6M opening and leg out to $105.9M. Presales indicated high teens for Smile 2, however, perhaps Paramount execs will have something to grin about over the weekend and the sequel goes higher.
Smile 2 has all the PLF screens this weekend, while the Imaxes live with Warner Bros’ Joker: Folie a Deux. The film is certified fresh with an 85% critics score on Rotten Tomatoes and PostTrak exits from fans last night are at 3 1/2 stars and 71% positive.
Latino and Hispanic moviegoers were strong last night at 36% with Caucasians showing up at 40%, Black moviegoers at 11% and Asian American at 7%.
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