Sky Shows Signs Of Recovery From Covid Crisis As Revenues Rise 28% To $5.2B
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deadline.comSky has become the second major European broadcaster in two days to show signs that the worst of the coronavirus pandemic is in the rear-view mirror.Following an encouraging set of ITV earnings on Wednesday, Comcast revealed that Sky’s revenues rose by 28% to $5.2B in the second quarter of the year after improvements in advertising, direct-to-consumer (things like sports subscriptions), and content sales.For the six months ended June 30, Sky’s revenue increased 18.9% to $10.2B, compared with $8.6B over the same period in 2020.
The improvement was not far off ITV, which posted a 26% increase in revenues to £1.8B ($2.5B) in the first half of 2021.It was not all good news, however.
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