The annual Christmas channel has returned to screens earlier than ever - a whole 111 days before December 25 to be exact.The channel is named GREAT!
Xmas and is available to Sky, Virgin Media and Freeview customers through to January 8, 2025. It runs back-to-back Christmas movies and didn't hit screens last year until September 7.
However, this year, it launched this morning at precisely 8am (Thursday, September 5) for users who want a slice of the festive season.
However, divided viewers have already taken to X, formerly known as Twitter, to issue their opinions on the channel arriving in their living rooms even earlier this year.
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