Skepta says his sponsorship deal with Puma is coming to an end over ties to Israel: “They know how I feel, I speak my mind”

nme.com:

Skepta has confirmed that he will be ending his sponsorship deal with Puma over the company’s ties to Israel.The rapper first became a brand ambassador for Puma in 2022 for a clothing and footwear line.

He later partnered with them again for the ‘Skope Forever’ collection earlier this year.However, Skepta has now confirmed in a post on X/Twitter that his deal with the sports brand will terminate by August.“They know how I feel, I speak my mind.

They’ve announced their sponsorship will end this August already. The clock is ticking,” he wrote.In another post responding to a fan wishing he’d never signed a sponsorship deal with Puma over their ties to Israel, he added: “Ain’t gonna lie, I’ve realised it’s a lot more than reading the small print before signing contracts, gotta do your due diligence and yes I am forever a student in practice to eventually take the independent route.

Love Abid.”They know how I feel, I speak my mind. They’ve announced their sponsorship will end this August already. The clock is ticking.