The U.S. women’s gymnastics team led a big day for Team USA at the Paris Olympics on Tuesday, which translated to a huge audience for NBCU platforms.
Tuesday saw a total audience delivery of 34.7M viewers across NBC, Peacock, and the company’s other digital platforms, according to data from Nielsen and Adobe Analytics.
That’s nearly double the 18.4M that tuned in for the opening Tuesday of the Tokyo Olympics — though that shouldn’t be a surprise, because by now it’s clear that interest is up across the board for this year’s Summer Games.
Simone Biles made a victorious comeback during the women’s gymnastics team final alongside Suni Lee, Jade Carey, Jordan Chiles, and Hezly Rivera.
Read more on deadline.com