Good Morning Britain viewers all said the same thing about Simon Cowell's appearance as he embarks on a quest to discover new talent.
The music tycoon is on a mission to create a fresh boy band that could potentially rival the success of One Direction. He shared his plans to hold auditions over the weekend at the Atlantic Pavilion in Royal Albert Dock.
In a pre-recorded interview with entertainment presenter Richard Arnold on ITV's popular breakfast show GMB, Simon elaborated on his ambitions to form a new group.
He began by stating: "I'm looking for another band because there isn't one. I mean there are K-Pop bands but in terms of UK bands like One Direction, there hasn't been one in all that time. "They don't knock on your door so there is only one way of doing it, you have to go out in cities and hope that people will turn up and audition. READ MORE: Emmerdale spoilers from new boss with sad exit, dramatic stunts, new arrival and shock blast from past MORE TV: Coronation Street star joins Emmerdale as ITV soap revives Sugden dynasty "We thought that we will document the whole thing so if it works or it doesn't you will be able to see everything." When Richard queried: "Why a boy band in particular?" Simon responded: "I thought we could either do a boy band or a girl band and I thought let's start with a boy band," reports the Mirror. "What will the audition process look like?" Richard asked.
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