Sid Sriram Unveils ‘Sivanar’ Under New Warner Music India Joint Venture (EXCLUSIVE)
variety.comNaman Ramachandran In a move bridging traditional South Indian music with global audiences, acclaimed Indian-American vocalist, musician and composer Sid Sriram has unveiled a joint venture with Warner Music India, marking a new chapter in his boundary-pushing career.
The partnership launches with the release of “Sivanar,” a devotional track dedicated to Hindu God Murugan that holds profound personal significance for Sriram.
The song draws from a 14th century Tamil anthology called “Thiruppugazh,” written by saint poet Arunagirinathar. “I think this is the first song I ever fell in love with singing,” Sriram tells Variety. “I’d heard my mother sing it before, and I asked to learn it.
It was one of the first portals for me to learn what surrender felt like.” The deeply personal connection extends beyond childhood memories.
Read more on variety.com
