For the first time in its 58-year history, Sports Illustrated Swimsuit will feature a model proudly baring her cesarean-section scar while rocking a two-piece.
The magazine partnered with Frida Mom to raise awareness of Pay With Change, an initiative aimed to "positively shift the mainstream cultural narratives associated with women’s bodies – especially when becoming a mom." The 42-year-old modeled a skimpy string bikini in solidarity with other moms.
Model Kelly Hughes delivered her now 3-year-old son via cesarean. (SI Swimsuit/Frida Mom) "It’s an opportunity of a lifetime to work with companies such as SI and Frida, a true dream come true," Hughes told Fox News Digital in a statement. "I’m thankful for brands like Frida Mom that are normalizing the changes we go through as women and bringing products to the market to help with recovery." "However, this photo is so much more than just a photo to me," she shared. "There is an incredible shift happening in our society today with inclusivity and to be empowered by our imperfections and to be given this opportunity while showing my C-section scar for the first time ever represents more than any photo I’ve ever taken." Chelsea Hirschhorn, Frida CEO and soon-to-be mom of four, also told Fox News Digital in a statement that she’s eager for the bold image to spark conversation about the physical transformations mothers face, as well as postpartum recovery.
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