‘Shucked’, ‘Kimberly Akimbo’, ‘Fat Ham’ Could See Sales Boost With Tony Nominations – Broadway Box Office
deadline.comThe Broadway box office report won’t register the impact of this morning’s Tony Award nominations for a week or two, but today’s news certainly comes as welcome and promising signs for Shucked, Kimberly Akimbo, Fat Ham and other well-reviewed productions doing their best to compete against blockbusters like Sweeney Todd and Parade.
Shucked in particular stands to benefit: The comedy opened on Broadway a month ago with no brand recognition, no big-name stars and virtually no advance word beyond the ubiquitous, pun-filled subway posters that raised more questions than they answered.
The musical surprised more than a few Broadway-watchers with strong reviews and, today, nine Tony Award nominations including Best Musical.
At the box office, Shucked has been doing okay business, grossing $550,546 last week with 87% of seats at the Nederlander filled, but average ticket prices still at a modest $67.52.
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