‘Shazam! Fury Of The Gods’ Doesn’t Fly With Moviegoers At $30M Opening: Here’s Why – Saturday Box Office
deadline.comWhen New Line/DC’s Shazam: Fury of the Gods hit tracking four weeks ago with a low $35M projection, it was shocking and not shocking to rival distributors.
Shocking, because in a spring full of franchise tentpoles, many of which are seeing record opening domestic highs, how can a DC property like Shazam!
not keep up with the pack? Not shocking in that — well, it’s a goofy, old Shazam! Now while it’s possible for a movie to start low in its projections on tracking and swell as the studio spends the bulk of a pic’s P&A in the final lap before its opening, the outlook on Shazam!
Fury of the Gods didn’t budge and now the David F. Sandberg directed sequel, produced by Warner Bros. newly installed DC co-head Peter Safran, is looking at a $30M start in U.S./Canada., off 44% from the first 2019 movie’s $53.5M opening.
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