soccer league Serie A are currently not showing in China on PP Sports, the Chinese licensee. The move reportedly follows the non-payment of fees to rights agency IMG.PP Sports is part of streaming platform PPTV, which is owned by retail giant Suning.
The company also owns a majority stake in Italian soccer club F.C. Inter Milan. The high-profile match on Friday between Inter Milan and Fiorentina was not shown.
PP told viewers that there was a “signal transmission problem.”IMG took over the rights from rival agency M&P Silva in 2017, with the worldwide deal reportedly costing it EUR380 million ($456 million) per season.
The deal with PPTV is reported to be valued at $15 million per season. It is not yet clear whether the IMG-PPTV deal can be.
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