Sephora UK is live, here’s the fastest way to find the best exclusive brands

ok.co.uk:

Welcome to the beauty playground! Sephora’s long-awaited UK website has finally gone live today and it’s everything we were all hoping for.

If you’re wondering where to click first, you’re in the right place with our easy “how to shop Sephora UK” guide. Because, word of warning, it’s a big, BIG site, and a beauty lover could very easily get lost in there.

So what to expect when you hop on? Firstly, with the brand’s iconic black and white stripes everywhere, the site is instantly recognisable as Sephora.There’s a quick explainer for anyone who’s shown up expecting FeelUnique.co.uk, which has now been taken over by its sister site, then it’s a plunge headlong into a host of tempting brands.

You’ll find the full brand list here (a handy page to bookmark), and there are many brands you can only buy in the UK at Sephora.