Senior citizen ‘Granfluencers’ are making it rain on Instagram
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nypost.comjust a young person’s game. Web-savvy seniors called granfluencers are racking up thousands, even millions, of Instagram followers — along with mountains of money — by posting pics of themselves in scintillating outfits and other celeb-worthy snaps. “Been stealing your man since 1928,” reads the tag line for the Instagram page of 92-year-old Helen Ruth Elam of Knoxville, Kentucky — known as baddiewinkle on the platform.
In lieu of the usual knit sweaters and drab white Skechers, this glamorous grandma rocks an arsenal of flamboyant feather boas, bombastic sunglasses and other couture too colorful for an Andy Warhol painting.
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