Senate Legislation Would Outlaw Unauthorized AI-Generated Likenesses; SAG-AFTRA Lauds “No Fakes Act”
deadline.comFour U.S. senators today announced a discussion draft bill aimed at protecting actors, singers and others from having their voice and likeness generated by artificial intelligence.
The bipartisan Nurture Originals, Foster Art, and Keep Entertainment Safe Act, or NO FAKES Act (read it here), would hold people, companies and platforms liable for producing or hosting such digital replicas.
SAG-AFTRA applauded the announcement today, with President Fran Drescher saying: “A performer’s voice and their appearance are all part of their unique essence, and it’s not ok when those are used without their permission.
Consent is key.” The NO FAKES Act would prevent a person from producing or distributing an unauthorized AI-generated replica of an individual to perform in an audiovisual or sound recording without the consent of the individual being replicated.
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