Secret Cinema, the London-based immersive entertainment company, has been acquired by TodayTix of the U.S. plans for a national tour Stateside in 2023 and a permanent location in LA.The company has sold over a million tickets to more than 50 shows, secured a multi-year, multi-title deal with Disney (kicking off with Guardians of the Galaxy), and produced experiences with major movie studios including Marvel, Universal, Paramount, Lionsgate, Sony, Netflix and Eon Productions.
Its latest shows have attracted large audiences, with Casino Royale reaching over 100,000 in London, and its collaboration with Netflix, , drawing over 300,000 people in its first Los Angeles production.
Its productions let costumed audience members become active participants in the storylines, often in a melding of music, art, theater and dance.TodayTix, which bills itself as “the global e-commerce leader for cultural experiences,” will provide technology, audience insights and expertise to help Secret Cinema expand geographically and creatively grow its offerings and audience, the announcement said.Secret Cinema, led by CEO Max Alexander, will retain its leadership team, and its brands and businesses will operate separately.The partners will focus on geographic expansion.
To date, Secret Cinema has mostly operated in the UK, apart from Casino Royale in Shanghai and Arcane and Stranger Things in Los Angeles.
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