Second ‘Thursday Night Football’ Outing Averages 11.03M Viewers On Prime Video
deadline.comThe second week of Prime Video’s exclusive Thursday Night Football streams drew an average of 11.03 million viewers for a fairly low-wattage game between the Pittsburgh Steelers and Cleveland Browns.Nielsen and Amazon said the game marked a 39% improvement over last year’s Week 3 game, which was on on NFL Network.
The 2021 game pulled in 7.96 million viewers across the cable channel, local-market stations and out-of-home sites. Nielsen’s tally for this year’s Thursday games rolls together the local stations, out-of-home and Amazon’s Twitch livestream platform.Both the Browns and Steelers are in transition at the quarterback position, with backup Jacoby Brissett starting for Cleveland and Mitch Trubisky for Pittsburgh.
That matchup made for a decidedly less-splashy proposition than the debut of TNF on September 15, a duel between the Kansas City Chiefs and LA Chargers.
Nevertheless, the Browns-Steelers game stayed close until the fourth quarter, when the Browns pulled away for a 29-17 win.When the “average minute audience” metric is applied, the game averaged 13.6 million viewers, but the traditional Nielsen metric (and the 11.03 million average) will be more of a focus for advertisers and media watchers.
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