Sean 'Diddy' Combs to Receive Lifetime Achievement Award at BET Awards
etonline.comBET Awards will be a huge night for Sean «Diddy» Combs! On Monday, the network announced that the media mogul will be honored with the Lifetime Achievement Award during the show's airing on Sunday, June 26 at the Microsoft Theater in Los Angeles.The award honors industry giants who have not only significantly shaped culture through their extensive careers, but who have also been transformative leaders that consistently inspire generations by setting a true standard of excellence.
Past Lifetime Achievement Award recipients include industry legends such as Whitney Houston, Prince, Queen Latifah, Anita Baker, Mary J.
Blige, Samuel L. Jackson, Lionel Richie and New Edition.«Diddy has always been a pioneering force in our community, breaking barriers, achieving unprecedented heights, blazing new trails, and, in so doing, raising the bar for all of us,» BET CEO Scott Mills said in a statement. «His virtuosity is matched only by his range -- from music to media, culture, business, and philanthropy -- Diddy has exemplified Black Excellence.
We are delighted to have this opportunity to use our biggest stage to recognize the extraordinary accomplishments of our friend Diddy.» Connie Orlando, Executive Vice President of Specials, Music Programming and Music Strategy, echoed Mills' sentiments, calling the 52-year-old mega-producer an «incomparable cultural force and creative visionary.»"[Diddy's] impact has created historic paradigm shifts across music, media, fashion, and lifestyle.
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