‘Scream’ Looks To Pump Some Adrenaline Into Post Christmas Pandemic Box Office – Preview
deadline.comSony/Marvel’s Spider-Man: No Way Home is expected to cede its No. 1 four-weekend run to Paramount and Spyglass Media’s Scream over the MLK four-day holiday, the latter eyeing a take that’s in the $20 million-plus range at 3,661 theaters.There’s a shot that Scream goes higher, but we’ll leave any lofty predictions in this funky pandemic, Spider-Man-dominated marketplace to what 18th century economist Adam Smith called “the invisible hand”.
By previous measurements, the best opening for a pure horror movie over the MLK holiday belongs to Universal’s Andy Muschietti directed title Mama which collected $32.1M back in 2013 (I would argue that M.
Night Shyamalan’s Glass with a $46.5M start in 2019 was more of a thriller).In the transition from Paramount studio boss Jim Gianopulos to Brian Robbins, there’s been a lot of chatter out there how the Melrose lot looks to embrace a more streaming future similar to its rivals.
The studio has already released two movies in theatrical-day-and-date fashion on its streaming service Paramount+: Paw Patrol and Clifford the Big Red Dog.
Read more on deadline.com
