Scooter Braun says he regrets fall out with Taylor Swift

completemusicupdate.com:

Scooter Braun has said that he regrets how things turned out with Taylor Swift when he acquired her former label Big Machine back in 2018.Although – like Swift – he somewhat blames the label’s former owner Scott Borchetta for the massive fallout that followed the announcement of that deal.

Nonetheless, he admits to a certain level of “arrogance” to think that “someone would just be willing to have a conversation and be excited to work with me”.“I learned an important lesson from [the Big Machine acquisition]”, he tells NPR in a new interview. “When I did that deal, I was under a very strict NDA with the gentleman who owned it, and I couldn’t tell any artist.

I wasn’t allowed to. I wasn’t legally allowed to. What I told him was, hey, if any of the artists want to come back and buy into this, you have to let me know”.Swift, of course, subsequently revealed that she’d been very keen indeed to buy the recording rights in the albums she had released with Big Machine – which were owned by the label – but that she had not been given the opportunity.Instead, the label had tried to use the possibility of her acquiring the rights in those early albums in the future as a tactic to get her to re-sign with the company.

Something she ultimately declined to do, allying instead with Universal Music on her new releases.“For years I asked, pleaded for a chance to own my work”, she said in a blog post after Braun’s Big Machine deal was announced. “Instead I was given an opportunity to sign back up to Big Machine Records and ‘earn’ one album back at a time, one for every new one I turned in.