Patrick Frater Asia Bureau ChiefAmerican music entrepreneur Scooter Braun is to join the Japanese talent discovery show “&Audition – The Howling.” The show is set to determine the final members of Hybe Labels Japan’s first Japanese boy band.Braun will be joined in the final episode of the show by chart-topping Korean rapper Zico and Japanese mega producer Imai Ryosuke.
A global online voting process is also underway, through the “&Audition” community section on Hybe’s Weverse fan platform.The boy group is to consist of nine members.
The TV show will eliminate six contestants, with the winning remaining five joining the four debut members.Braun has successfully launched the careers of stars such as Justin Bieber and Ariana Grande.
He became CEO of Hybe America and board member of Hybe Corporation, after the Korean label behind K-Pop giants BTS acquired his Ithaca holdings.
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