Scooter Braun Has One Regret About the Deal That Sparked Ongoing Taylor Swift Feud
glamour.comformer label, Big Machine Records (run by Scott Borchetta), of her first six albums to , who then after Swift began in one of the biggest power moves in music history.
Swift was not made aware of the initial deal until the news broke to the public, writing that it was her “” in an emotional Tumblr post. "I learned about Scooter Braun's purchase of my masters as it was announced to the world," she wrote at the time.
Three years later, Braun is opening up about the controversial deal in a new interview with NPR's Jay Williams, claiming he was under “a very strict NDA” that made it impossible to warn Swift—or any other Big Machine artist—ahead of time. "I wasn't legally allowed to," he said, per .He continued, "I was excited to work with every artist on the label.
So when we finalized the deal, I started making phone calls to say, ‘Hey, I'm a part of this.' And before I could even do that—I made four phone calls; I started to do those phone calls—all hell broke loose." If Scooter Braun has one regret, it's that he assumed the artists involved would be excited to work with him despite his with Swift. “All I could think about was the incessant, manipulative bullying I’ve received at his hands for years,” Swift continued in her 2019 Tumblr post, referencing Braun's alleged part in her feud with his client, Kanye West. "Now Scooter has stripped me of my life’s work, that I wasn’t given an opportunity to buy.
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