Scooter Braun has announced his retirement from music management after 23 years. The entrepreneur, who hails from New York, said he was stepping down to dedicate his time to being a dad and focus on performing his duties as the CEO of Hybe America.Rumours swirled last year several high-profile clients of Braun, such as popstars Ariana Grande and Justin Bieber, had chosen to sever their professional relationships with him.
In a reflective post on Instagram, Braun declared: "23 years. That's how long I have been a music manager."The 42-year-old's management style came under intense scrutiny in 2019 following a public dispute with Taylor Swift, which erupted after he acquired her early album recordings through the purchase of her former label.
The masters have since been acquired by investment firm Shamrock Capital, yet Taylor Swift remains determined to reclaim her music by producing new versions of her songs.He nostalgically recounted: "23 years ago a 19 year old kid started managing an artist named Cato in Atlanta, GA and my journey began." During his career, he mused: "Along the way I have had so many experiences I could never have dreamt of."With a grateful heart, he articulated: "I have been blessed to have had a 'Forrest Gump'-like life while witnessing and taking part in the journeys of some of the most extraordinarily talented people the world has ever seen."Wondering about his fortunate fate, he pondered: "I'm constantly pinching myself and asking 'how did I get here? ' And after 23 years this chapter as a music manager has come to an end."Reflecting on his decision, Braun revealed he had "wanted this for a while" but he was afraid of confronting the question of who he would be without his high-profile clientele.
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