‘School Spirits’ Sees 104% Audience Increase For Season 2 In 7 Days Post-Premiere
deadline.comSchool Spirits is becoming quite buzzy on Paramount+. The first three episodes of Season 2, which launched on January 30, amassed 1.7M viewers in the first seven days of availability, according to internal data from Paramount Global.
That marks a 104% increase over the seven-day audience for the first three episodes of Season 1, the company says. Third party data about the series’ performance is hard to come by, since it hasn’t appeared in Nielsen’s streaming Top 10.
However, a triple-digit audience increase in the first week is a pretty significant boost. Paramount also points to owned, domestic social post performance as an indicator of the show’s growing audience, as any posts regarding School Spirits published in the first seven days after the Season 2 debut have seen eight times the total engagement of Season 1 posts in that time frame.
Season 2 picks up from the shocking season one finale, following Maddie Nears (Peyton List) as she works to bring a doubting Simon (Kristian Ventura), her only connection to the living world, back on board to help her track down and collect her missing body.
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