Scheana Shay’s ‘Biggest Insecurity’ Is No Match for This $60 Scalp Foundation

usmagazine.com:

Keeping it real! Scheana Shay has teamed up with ME Cosmetics to normalize conversations about hair loss — and spread the word about the innovative product she’s obsessed with!The reality star, 37, has been transparent with fans about her postpartum hair loss journey, which began when her and fiancé Brock Davies welcomed their baby girl last April.Last December, the California native clapped back at internet trolls who criticized how she looked on an episode of Vanderpump Rules.“To everyone who has commented on my hairline tonight: this was already my biggest insecurity and legit the only thing I usually would facetune,”she captioned an Instagram Story post.In the days and weeks following, Shay tells Us Weekly’s Stylish exclusively that she got “so many responses” from women who were going through the same thing. (After all, an estimated 50 percent of women experience noticeable hair loss.)“One of the products that came highly recommended was ME Cosmetics, so I tried it out and it immediately became a staple of my beauty routine,” says Shay. “I was then able to connect with the founder, Camille, and am so honored that she asked me to come on board as an ambassador.”The TV star swears by the Can’t Stop Me Now Ultimate Coverage Scalp Foundation ($60), which debuted with the brand’s launch in November 2021. “What I love about it is that it’s the easiest application ever,” she tells Us, adding that it’s so simple, “a baby could do it.”How she applies it? “I put the powder on the brush, then apply it in a stippling motion to the desired area, and just brush it back to fill in my hairline or part.

It’s great because it’s water and sweat resistant, so it stays in all day.”ME Cosmetics launched in November 2021, yet it’s already