Angelique Jackson Thanks to a successful launch at the Toronto International Film Festival, the Sanaa Lathan-directed movie “On the Come Up” has nabbed a day-and-date theatrical release from Paramount.
Initially set to launch exclusively on Paramount+ on Friday, Sept. 23, the studio announced Monday that the film will now also be released in limited theaters across the top 50 market.
The movie marks the feature directorial debut from Lathan, who pulls double duty on the project, co-starring in the film as Jayda “Jay” Jackson, mother to the story’s central character Bri (newcomer Jamila C.
Gray, who Lathan hand-picked out of more than 200 audition tapes). Based on the best-selling 2019 YA novel by Angie Thomas (“The Hate U Give”), “On the Come Up” follows Bri, a talented 16-year-old high school student who dreams of making it big in the world of battle rap, with aims to lift up her family and honor the legacy of her father — a local hip-hop legend whose career was cut short by gang violence.
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